Well it shouldn't be, and we're here to change things...

Why is CBD so costly? And what we're doing about it.  

We've been in the business for 5 years now. We've researched and carried many top CBD brands as a retail store (CBDonly). We've seen it all, and our path to creating our CBD brand Vida Optima has taught us so much. And one of the questions that has probably gone through your head is "why the heck is CBD so expensive?".  

We’ve learned the unfortunate truth about CBD’s high price tag, and we cover three points below that could relate to a majority of CBD companies out there. Now, that's not to say businesses that practice true integrity don't exist. We do believe there are brands like us doing it for the right reasons, but the fact is that in this exploding market, there are people doing it for their own reasons. So why is it that sticker shocks comes with almost every CBD product you look at? Well, here are some potential reasons...

1. Simple Greed

The truth is, a majority of CBD companies out there are simply taking advantage of the hype and high demand due to the fact that this industry is booming.

Don't get us wrong: CBD is not a trend. More people are waking up to CBD’s advantageous properties every day. That means even more people who would otherwise benefit from daily CBD use are finding themselves unable to afford what it costs to consume CBD oil on a regular basis.

It’s 2021. The truth is that it's possible for clean, high-quality CBD oil to be accessible and affordable for everybody, regardless of budget.

With our new brandVida Optima, we're not here for the dollar signs. Since day one, our mission has been to build a community and provide access to high quality CBD products with a service that feels more personal. We're here to share what CBD did for us and pass that along into the world we live in. The fact that we get to make an impact on the individuals in our community is what keeps us going every single day.  

2. Mark Up to Mark Down

Have you ever run into those eye popping "40% OFF!" sales that are constantly promoted by CBD companies? It's an old trick: Mark your products up so that you can constantly run "promotional limited time" offers to give people a false sense of urgency. The truth is, those products are already so marked up, they can easily afford to knock off a large % just to make you feel like you got a deal. Pay attention the next time you see a "limited time sale.” Count the days and you'll most likely find the same sale happening AGAIN just a couple weeks later.

We're not gonna play that game. Our products are priced the lowest price point possible right off the bat. Do you see Costco or Walmart running 40% off sales every two weeks? No, because they are already listing their products at the lowest possible price.

Do we do occasional promotional sales? Yeah, sure! But it is for the intent of staying engaged with our community and allowing new prospective customers to give us a shot, understand how amazing our products are, and continue building our community.  

3. Corporate Control / Investment Ties

See that CBD company with that full fold ad in a magazine? In ads everywhere you look? Stocked at your local gas station? That super shiny and fancy website? Well, that level of advertising / branding / development comes at a quite a hefty price. A price tag so high that most of these large CBD companies either need to seek capital investment or put themselves into massive debt to pay for these campaigns.

So how are they going to pay all this back? Well, ultimately it's wrapped into the high price tag on the product you're buying.  

We'll be transparent. We are a family owned company, organically grown over the past 5 years built on reputation, personal service and word of mouth. We have no ties to investors or loans. Everything you see, from the website to the product labels to the system we run on, has been built by our own blood, sweat and tears. Our CEO single handedly wears the hat of marketing director, creative director, web developer, programmer, web designer, graphic designer, photographer and so much more.

Because all of the work has been done by our own hands from the ground up, we've never needed to receive outside financial help to get where we are.We work hard so that we won’t need to go into debt to go where we want to go. This allows us to keep our costs down and pass the savings to our community.  

In other words, we don’t exploit CBD’s popularity in the name of profit. We simply create delicious, useful, and effective CBD products that we know our customers will love, and they keep coming back for more!

In order to help you see how huge the price gap is, we pulled prices from some of our leading competitors. This chart compares our CBD Tincture to similar products from other brands: